Thursday, January 15, 2015

Overview #5

This week, a lot of the work we were doing in class had to do with preparing for our presentations next week! It was just Monday that we found out that we needed a first draft of our presentations for Tuesday, so we began furiously working.
We learned a few things after our first round. We needed to make clear what the theme was. Some people in our group touched the fact that 4A Coffee is a family business, and some touched that it would be student friendly. The connections were not smooth or clear, and there was much repetition within the presentation. 
We got some good advice from the teachers, learning what we should be emphasizing and making a point to mention. We now know what topics to avoid (made the mistake of mention a Jewish area that was not very inclusive of their new shop and heavy talk about specific numbers).
We also went down to the original 4A Coffee so we could all get the feel of what we are working on. We watched them make the drinks, and saw the in shop brewer! The customers looked very happy and loyal, some stuck around to drink their drinks there despite the fact that they don’t provide formal seating.
We used this insight to think about adding even more seating to our store. We hope to continue using the family feel, bright colors, and inviting atmosphere to have our new 4A Coffee be just as, if not more, successful as the existing one. We are working on our presentation and incorporating these personal pictures to make our store even more convincing to the panelists.


We decided to have two people work together on writing the scripts, to ensure that there isn’t repetition and the theme of the presentation is kept in line.

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