Overview #3

This week, the project I was most focused on was the stickers.

The theme of the week seemed to be advertisement. We pulled off a strategic (unintentional, but proved very affective) plan for lining up our advertisement, in order to have the best crowd and preparation for our big selling on Thursday outside the cafeteria during both lunches.

Monday: The first thing we did was get on portraits of BHS. This is a very popular Facebook page that almost everyone from the high school who has a Facebook follows. This made it easy to reach out and tell everyone in all four grades  about the stickers and where to get them.

Tuesday: The second thing we did was create flyers, mass print them, and put one in the box for each homeroom in the school for announcements. This was read to every single student who is in a homeroom, in all four grades. This expanded our selling's to the lower grades, which is something we have been struggling with when we just walk around to sell them.

Wednesday: The third thing we did, was reach out to the super fans, and the man in charge of the athletics Instagram for the school. Athletes always have huge school pride, and using this to reach out to all of those students, plus whoever else might be following him was hugely helpful. This also presented us with a new customer, Alex the trainer of the school, who is interested in buying a few stickers from us.

We learned that through all this proportional effort, the number of products sold can be significantly higher than if we had just showed up in front of the cafeteria on Thursday. We were also able to direct people who didn't have money to buy from the school store on a different day, creating profit for both us and the school.