Overview #4

This week, my group and I reevaluated the way we have been going about selling stickers in our 200 Dollar project. Besides one exception right before break, we hadn’t done much mass selling. We made most of our profits off of walking around the library or asking our friends or teachers. After browsing the PTO website, I came across an event for junior parents to attend, and figured that would be perfect! Committed parents of active Brookline High students!

The biggest thing I learned from this (besides knowing who to sell to) was marketing. When I arrived, all three of my group members were sitting at the table, watching people pass and the event room fill up. They hadn’t sold any. I was in a good mood when I came, so I immediately started chatting with Ms. Holman. I explained what the project was for, and our different forms of advertising such as Instagram and Portraits of BHS. She was impressed with the work we had done, and bought three stickers off the bat.

More parents walked by, if the table caught their eye, I invited them over and gave a short and to the point overview of what they were and what they were for. Those who were interested in the cause or the sticker bought one, and those who weren’t hadn’t wasted much time so it wasn’t awkward for them to walk away. By the time the event started, we sold fifteen stickers! Almost as many as we sold during lunch to students, but in a third of the time.

I think this experience shows that if you are interested and invested in what you are doing, it will rub off onto other people. It also shows that doing our research on events happening close by, and the types of people who will be attending is extremely important to creating success.